The month of June marks the running of Trek’s Go By Bike campaign in the UK. For 2010, Trek has partnered with advocacy organizations London Cycling Campaign (LCC), CTC-The UK’s National Cyclists’ Organisation, and Sustrans.
From May 28th to June 30th, customers who purchase a Trek from participating dealers will be offered a free one-year membership to either LCC or CTC. Sustrans will then send customers a ‘Free Your Bike’ pack, which includes tips on cycling, and a local National Cycle Network map. Trek dealers will also be including a free helmet to customers who purchase...