Want to improve the way we communicate and advocate? Julian Warmington reviews training by The WorkshopThe Workshop is a Wellington-based organisation teaching the art of effective messaging. In December they ran two sessions over two days. I was lucky to attend through Cycle Wellington. I’m grateful for the experience.Attendees were from government, corporations, NGOs, and self employed freelance content producers. The focus was on understanding what kinds of messages get through to people. The first day’s session was Framing and Narratives, and the second half day was called Tactics to Respond to False Information.I attended primarily to improve support via social media for the amazing work done in recent years by Cycle Wellington and the Wellington City Council in getting our beautiful new safe cycling roads finally established around the city. Instructors taught...
