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Julian Warmington reviews training by The Workshop
The Workshop is a Wellington-based organisation teaching the art of effective messaging. In December they ran two sessions over two days. I was lucky to attend through Cycle Wellington. I’m grateful for the experience.
Attendees were from government, corporations, NGOs, and self employed freelance content producers. The focus was on understanding what kinds of messages get through to people. The first day’s session was Framing and Narratives...